PCI DSS for Fintech Startups
Fintech startups face unique PCI DSS challenges. You're innovating in financial services, which means payment card data is often core to your product. Unlike traditional e-commerce where payments are just a checkout step, fintech products often involve storing, processing, or transmitting card data as a fundamental part of the value proposition.
This guide addresses the specific compliance challenges fintech startups face, from determining your role in the payment ecosystem to building compliance into your product from day one.
Key Takeaways
| Point | Summary |
|---|---|
| Service provider status | Many fintechs are service providers, not just merchants, with stricter requirements |
| Higher compliance levels | Service providers face Level 1 or Level 2 requirements only |
| Build compliance in | Retrofitting PCI compliance is expensive; start early |
| Multiple frameworks | Enterprise customers expect PCI DSS plus SOC 2, sometimes ISO 27001 |
| Card brand relationships | Some fintech models require direct card brand registration |
Are You a Merchant or Service Provider?
This distinction fundamentally changes your PCI DSS requirements:
You're a Merchant If:
- You accept payments for your own products/services
- You're the end-point of the payment transaction
- You don't facilitate payments for other businesses
Examples:
- SaaS company billing customers for subscriptions
- Fintech app charging users a monthly fee
- Neobank charging account fees
You're a Service Provider If:
- You store, process, or transmit cardholder data on behalf of other entities
- You facilitate payment processing for other businesses
- You provide payment infrastructure or services
Examples:
- Payment gateway
- Payment facilitator (PayFac)
- Banking-as-a-Service platform
- Expense management platform with corporate cards
- Invoicing platform processing payments
Both Roles
Many fintechs are both:
- Merchant for your own subscription billing
- Service Provider for payment features you offer customers
You need to address both roles in your compliance program.
Fintech Business Models and PCI Scope
Payment Facilitators (PayFacs)
If you're a PayFac, you enable merchants to accept payments under your master merchant account.
PCI Requirements:
- Level 1 or Level 2 Service Provider
- Full SAQ D or QSA assessment
- Must validate your sub-merchant onboarding and monitoring
- Card brand registration requirements (Visa TPSP, Mastercard PF)
Key obligations:
- Conduct due diligence on sub-merchants
- Monitor sub-merchant transaction activity
- Ensure sub-merchants meet applicable PCI requirements
- Report security incidents affecting sub-merchants
Banking-as-a-Service (BaaS)
BaaS platforms provide banking infrastructure to other fintechs.
PCI Requirements:
- Level 1 Service Provider (typically)
- Full QSA assessment
- Stringent cardholder data controls
Additional considerations:
- Bank partner requirements beyond PCI DSS
- Regulatory requirements (OCC, state regulators)
- SOC 2 and potentially SOC 1 expectations
Expense Management and Corporate Cards
Platforms managing corporate cards and expenses.
PCI Requirements:
- Service provider if handling card data for customer companies
- Scope depends on what card data you handle
- Tokenization can significantly reduce scope
Common scope elements:
- Card number display (masked vs. full)
- Virtual card generation
- Receipt capture (card numbers in images?)
Investment and Trading Platforms
Platforms enabling investment and trading may accept payment cards for deposits.
PCI Requirements:
- Merchant for accepting customer deposits
- Typically can use hosted payment forms (SAQ A)
- May need additional controls for card-on-file
Additional considerations:
- SEC/FINRA requirements
- SOC 2 is typically required
- Additional security expectations from regulators
Neobanks and Digital Banks
Digital-first banks with card issuance programs.
PCI Requirements:
- Issuer requirements (beyond merchant/service provider)
- Card production and personalization
- PIN management
- Typically Level 1 with full QSA assessment
Card brand programs:
- Visa card production standards
- Mastercard card production requirements
- PIN security requirements
Building Compliance Into Your Product
Stage 1: Pre-Launch (Design Phase)
Architecture decisions with compliance impact:
| Decision | Compliance Impact |
|---|---|
| Payment processor selection | Determines integration options, scope |
| Data storage architecture | PCI scope, encryption requirements |
| Multi-tenant vs. single-tenant | Segmentation complexity |
| Cloud provider selection | Inherited controls, compliance support |
| Tokenization strategy | Scope reduction, SAQ eligibility |
Recommended actions:
- Map expected data flows before building
- Design with tokenization as default
- Plan network segmentation from the start
- Select PCI-compliant infrastructure providers
- Document security architecture early
Stage 2: MVP / Early Product
Focus areas:
- Implement core security controls
- Use hosted payment forms where possible
- Document what you're building for future assessments
- Start security policies (even if lightweight)
Minimum viable compliance:
- Encrypted data transmission (TLS 1.2+)
- Unique user authentication
- Logging of access to sensitive data
- Basic access controls
- Incident response procedure
Stage 3: Growth Phase
When to formalize compliance:
- Enterprise customers asking for AOC
- Transaction volume approaching thresholds
- Pursuing partnerships requiring compliance validation
- Raising rounds where due diligence includes security
Actions:
- Engage PCI assessor for gap assessment
- Formalize policies and procedures
- Implement remaining controls
- Complete first SAQ or QSA assessment
- Consider parallel SOC 2 program
Stage 4: Scale
Ongoing program elements:
- Annual assessments (SAQ or QSA)
- Quarterly vulnerability scans
- Continuous control monitoring
- Regular penetration testing
- Employee security training
- Service provider management program
Multiple Compliance Frameworks
Enterprise fintech customers typically require multiple certifications:
| Framework | Why Fintechs Need It |
|---|---|
| PCI DSS | Mandatory for handling card data |
| SOC 2 | Enterprise customer trust requirement |
| ISO 27001 | European customers, regulated industries |
| SOC 1 | If you affect customer financial statements |
Efficient Multi-Framework Approach
Control overlap:
- ~60-70% overlap between PCI DSS and SOC 2
- ~70% overlap between SOC 2 and ISO 27001
- Build unified control framework
Unified program benefits:
- Single evidence repository
- Combined audits save time
- Consistent security posture
- Lower total compliance cost
Prioritization for Fintechs
| Priority | Framework | Reason |
|---|---|---|
| 1 | PCI DSS | Mandatory for payment card handling |
| 2 | SOC 2 | Most requested by US enterprise customers |
| 3 | ISO 27001 | European expansion, regulated industries |
| 4 | SOC 1 | Specific financial reporting impact |
Common Fintech PCI Challenges
Challenge 1: Card Data in Application Features
Problem: Your product features require displaying or using card data.
Examples:
- Showing last 4 digits on dashboard
- Virtual card displays
- Card-linked offers requiring BIN matching
Solutions:
- Use tokens where possible
- Display only masked data (first 6/last 4)
- Implement just-in-time data retrieval
- Isolate full PAN access to minimal systems
Challenge 2: API-Heavy Architecture
Problem: Modern fintech = many APIs = many potential entry points.
Impact: Each API handling card data is in scope.
Solutions:
- API gateway with centralized security
- Tokenization at ingestion point
- Consistent authentication across APIs
- API security testing in pen tests
Challenge 3: Third-Party Integrations
Problem: Fintechs integrate with many partners, each a potential scope-expanding connection.
Examples:
- Bank partners
- Card networks
- Other fintechs
- Data aggregators
Solutions:
- Documented service provider management
- Annual compliance verification
- Contractual PCI requirements
- Segmented integration points
Challenge 4: Rapid Development Pace
Problem: Startup speed conflicts with compliance process rigor.
Impact: Security shortcuts, undocumented changes, scope creep.
Solutions:
- Security champions in engineering
- Automated compliance checks in CI/CD
- Security-by-design training
- Lightweight but documented change management
Challenge 5: Limited Resources
Problem: Small team, many compliance requirements.
Solutions:
- Prioritize controls by risk
- Use automation where possible
- Consider managed compliance services
- Build on PCI-compliant infrastructure (AWS, GCP)
Card Brand Registration Requirements
Some fintech models require registration with card brands:
Visa
Third-Party Service Provider (TPSP) Program:
- Required for service providers storing/processing card data
- Listed on Visa's Global Registry
- Annual registration and validation
Mastercard
Third-Party Processor (TPP) / Payment Facilitator (PF) Registration:
- Required for processors and PayFacs
- Approval process through sponsor bank
- Listed on Mastercard's Service Provider Registry
Registration Process
- Engage with sponsor bank/acquirer
- Complete PCI DSS validation (typically Level 1)
- Submit registration application
- Undergo card brand review
- Maintain annual compliance
Due Diligence: What Banks and Partners Ask
When partnering with banks or larger fintechs, expect extensive security review:
| Document/Question | Purpose |
|---|---|
| PCI DSS AOC | Verify PCI compliance status |
| SOC 2 Type 2 Report | Validate operational controls |
| Penetration test results | Verify security testing |
| Security policies | Understand governance |
| Incident response plan | Verify breach preparedness |
| Insurance certificates | Confirm coverage |
| Architecture diagrams | Understand data flows |
| Vendor list | Assess supply chain risk |
Preparing for Due Diligence
- Maintain current AOC and SOC 2 reports
- Keep penetration test executive summaries ready
- Have architecture documentation prepared
- Prepare security questionnaire responses
- Document your compliance roadmap
Fundraising and PCI Compliance
Investors increasingly evaluate security posture:
Series A and Beyond
| Question | Good Answer |
|---|---|
| "Are you PCI compliant?" | "Yes, we completed SAQ D/QSA assessment in [date]" |
| "Do you have SOC 2?" | "Type 2 report issued [date], next audit in [month]" |
| "How do you handle card data?" | Specific architecture, tokenization, scope explanation |
| "Have you had security incidents?" | Honest answer with how you responded |
Compliance as Competitive Advantage
Early-stage fintech with compliance:
- Faster enterprise sales cycles
- Easier bank partnerships
- Stronger investor confidence
- Lower acquisition risk for buyers
Frequently Asked Questions
How soon should a fintech start PCI compliance?
If you're handling card data, start from day one. Design your architecture with compliance in mind. Formal assessment can wait until you have customers or are approaching enterprise sales, but building securely shouldn't wait.
Can we be PCI compliant without a QSA?
Service providers can self-assess using SAQ D at Level 2 (under 300,000 transactions). However, many bank partners and enterprise customers prefer or require QSA validation.
What's the investment for a fintech to get PCI compliant?
Highly variable based on your architecture and scope. A well-designed system using tokenization might require modest investment. A complex system with stored card data could require significant resources. Get a gap assessment for accurate estimates.
How do we handle PCI for customers outside the US?
PCI DSS is global, but some regions have additional requirements. EU customers may also need ISO 27001. Some countries have local payment regulations. Research specific markets you're targeting.
Building a fintech product and need compliance guidance? Talk to our team
Sources
- PCI SSC Guidance for Service Providers - Service provider requirements
- Visa Third-Party Service Provider Program - TPSP registration
- Mastercard Third-Party Processor Program - TPP requirements
